new media strategist · storytelling · creative direction

i help founders and brands figure out who they are. then I build the narrative that makes everyone else see it too.

identity-first brand building, storytelling, and new media strategy for founders, marketers, and teams who refuse to sound like everyone else.

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the story

I went from the press room in professional football to adidas boardrooms in Germany to building one of frontier tech's most distinctive media brands. I've worked in the Premier League, global creative agencies, fashion, and craft brewing. Industries that have nothing in common except they all needed someone who understood people and how to make them feel something.

I learned to read rooms because I learned to read myself first. years of working on my own mind as much as my craft. that's what I bring to every founder and brand I work with.

what i do

brand positioning & identity

I find what's unique about you and build outward from there. not a framework you download, but a partnership that pulls out things you didn't know were there. no templates, no borrowed playbooks.

narrative & content strategy

a threadline of storytelling across every touchpoint. editorial, video, social. the kind that builds perception over time and makes your audience feel like they know you.

creative direction

the eye for what works and what doesn't. I help you originate formats and ideas that others will want to imitate, not the other way around.

strategic advisory

I work with people, not briefs. a trusted voice on retainer with weekly sessions, open comms, and the kind of pattern recognition that only comes from years in the room, not behind a screen.

who this is for

founders

you've built something real but you can't articulate why anyone should care. tools can help you write. but someone needs to tell you what to say and why. that's where I come in.

senior marketers

you're under pressure to deliver and you need a creative mind you trust. someone who validates your instincts, sharpens your strategy, and gives you the confidence to push harder.

brands that feel flat

you're doing the work but nothing's cutting through. the content feels generic, the messaging doesn't land, and you know you're better than what you're putting out there.

not for everyone

if you don't believe brand matters, this isn't for you. I don't convince people they need me. I work with people who already feel the gap and are ready to close it.

proof of work

13+ years shaping brands, building narratives, and helping people tell stories that move audiences. across industries where getting it wrong isn't an option.

what the work has delivered

helped scale a new media brand to tens of thousands of weekly viewers and a newsletter audience most publications would envy

created original content formats that have been widely imitated across the industry

advised founders and senior marketers on brand positioning, go-to-market strategy, and creative direction that shifted perception

industries i've worked across

professional football global sportswear heritage fashion craft brewing crypto & web3 ai & tech

how it works

discovery call

a conversation, not a sales pitch. we figure out if there's a fit and what you actually need. no pressure, no deck, just a real talk.

identity deep dive

I sit with you and pull apart who you are, what you value, and what makes you different. the things that surface in real conversation, not in a questionnaire. this is the foundation everything else is built on.

strategy & narrative build

positioning, messaging, content strategy, creative direction. delivered as a framework your team can execute against with clarity.

ongoing advisory

weekly sessions and open comms. I stay in your corner as a strategic partner for as long as you need a second brain on brand decisions.